BullWhip
Matching Forwarders
With Freight
Discover new business
•
Align your team
•
Know your advantage
•
Outreach with confidence
•
Understand each prospect
•
See your potential
•
Discover new business • Align your team • Know your advantage • Outreach with confidence • Understand each prospect • See your potential •
Harnessing Machine Learning to Optimise Your Customer Network.
At Bull Whip, we’re reimagining the logistics landscape by connecting companies with their ideal portfolio of customers, using the power of public and business data. Based in Manchester, UK, we are a young and dynamic team driven by a passion for making logistics operations more efficient, effective, and mutually beneficial.
Our app simplifies the complexities of customer matching, offering tailored insights that help logistics companies align with businesses whose needs match their strengths. We believe in building solutions collaboratively, not from the perspective of knowing better, but from a desire to help create value across the supply chain.
Explore Our App
Discover New Prospects
Narrow Down. Filter through over 4 million active UK companies
ADR filter look for or avoid dangerous goods
Industry filter zone in on any business activity
Postcode filter look for business in any area
Temp look for or avoid temperature controlled goods
Gain Insight. Our visuals provide key information on each prospect
Commodity Code see what your prospects move
Matrix table shows your unique selection
Reach Out. Create personal lists and log prospects to stay on-top
Lists group leads to streamline your prospecting
Logs record activities to easily keep your team in the know
Our Algorithms
For You
Logistics is complex, with countless moving parts, failure points, and competitive factors shaping every outcome. Traditional propensity modelling falls short—true advantage comes from fully leveraging real-world data. BullWhip analyses millions of data points, by understanding where your strengths truly lie, our platform ensures every lead you pursue is a strategic, high-value opportunity.
MatchFinder
Our MatchFinder algorithm identifies companies that closely resemble your existing customers. By analyzing key factors like industry, size, location, and shipment history, it builds a profile of the businesses you work best with. MatchFinder then searches through millions of UK companies and prioritizes those that align with your portfolio—ensuring every prospect you see is a potential win.
Edge AI
EdgeAI is our adaptive machine learning system designed to pinpoint the most profitable opportunities for your business. It continuously learns from historical data and real-time market trends, identifying the factors that drive revenue and cost efficiency. By analyzing thousands of potential business combinations, EdgeAI ensures you're always focused on the prospects that will generate the highest returns.
A few use cases
Direction
We help you take the guesswork out of building your ideal customer portfolio. Using your shipment data, Bull Whip sorts potential clients by compatibility, allowing you to clearly see where your strengths align.
Whether you’re looking to double down on what you already do best or explore new opportunities, we make it easier for you to move forward with confidence and purpose.
Prospects
With Bull Whip, you get access to a vast database of UK businesses, complete with key details like size, location, shipment history, commodity codes, and seasonality.
This isn’t just about showing you a list of companies—it’s about giving you the visibility to vet and evaluate each one. You’ll know exactly who’s worth approaching and why, saving you time and ensuring your efforts are focused where they matter most.
Outreach
When you’re ready to reach out, Bull Whip gives you the tools to make a strong and informed pitch. We show you how your experience with similar businesses can help you connect with new prospects, while our insights enable you to offer competitive pricing and a compelling story.
With us, you’ll approach every potential client with confidence, knowing you’re equipped to make the right impression.
“We must all obey the great law of change. It is the most powerful law of nature.”
– Edmund Burke
Get in Touch
Searching for better ways to connect with the right clients? BullWhip is here to simplify the process - Our team is eager to help.